Frameworks you can steal for the economics, strategy, and execution of go-to-market.
Oct 21, 2026
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9 min read
Every prompt, the logic, the call script, and what broke along the way.
Oct 19, 2026
12 min read
The gated volume model needs a $22 CPL to clear a 3:1 LTV:CAC. The cheapest channel in the published data is $110.
Oct 14, 2026
5 min read
Here are the top GTM stack frustrations sourced by internal context in Aurasell, layered with external research.
Aug 12, 2026
4 min read
Marketing doesn't need more AI engineers. It just needs simple ways to automate repetitive work so we can be creative.
Aug 4, 2026
3 min read
A look at my career in marketing & GTM up to this point, why I joined Aurasell, and where you can follow along from here.
May 5, 2026
6 min read
Everyone's panicking about Answer Engine Optimization, but coming back to search after five years away, I think most of the old rules still quietly apply.
